ABOUT I SHOOT
Who’s the stick person in the I Shoot designs? It’s me…and you! It’s “Shooter”.
Shooter represents pro and hobbyist photographers. I’ve been shooting for about 10 years and I wanted a shirt that represented me as a photographer. I wanted it to be a “fun” shirt because that’s what photography is to me – fun! But I also wanted to display my skills on the shirt with some key words like RAW. I designed the full body version of Shooter one evening, and I couldn’t decide what I wanted him/her to say. I had a number of ideas, but wasn’t sure how to incorporate them into the design. I played around with the design some more and came up with the half body Shooter with the words “I Shoot” linked, and a place to add additional descriptive words for various versions of the design.
I liked my design, so I started pricing around to get my custom shirt printed. I soon realized that it would cost just as much to print one shirt for myself as it would to print a dozen. I decided that if it was going to be so expensive to get just one custom shirt, I might as well get the dozen, right? But what was I gonna do with a dozen shirts (they all had to be the same to get the price break)? I asked my hubby if he thought other photographers would wear a shirt with my design on it. Being the supportive husband that he is he said “yes”. The wheels in my head started turning, and what started out as an idea for a personal custom t-shirt has become a line of apparel and accessories.Within 3 months I had branded a line of I Shoot gear for photographers!
So, here are the 5 Ws
Who? I, Brandi Gosse, am the mind behind the design. But the design represents YOU!
What? A brand of apparel and accessories for photographers. It’s an unspoken way to “connect” with other photographers.
When? I founded the I Shoot line in 2011 and launched the first items for sale in January 2012.
Where? I’m from NL, Canada. You can order items worldwide through this online store, and hopefully some items will be carried by camera/photography retail stores in the future.
Why? Because I love photography! And I want to share my skills by wearing the frills
Proudly wear I Shoot gear! The general population may not know what RAW or MACRO or 2.8 means, but other photographers do, and by wearing and using I Shoot gear we’re building a sense of “community” amongst photographers. Ya never know, you could be stuck at the airport and see someone else with I Shoot bag tags or a wristband…you’ve found someone with a common interest and you have an icebreaker for photography chit-chat!